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Why Are There Paid Online Surveys?
by Jorge Chavez
Every business school student, during the early part of his studies, will hear this classic formula for business success: "Find a need, and fill it!"
Bill Gates developed a PC operating system called "DOS", and followed it up with an easier-to-use one called "Windows". In doing so he filled a great need and made a great deal of money.
Years ago, the largest auto producer in the U.S. was the Ford Motor Company. They put America on wheels, producing affordable black cars. People started asking for different colors. Competitor General Motors took a survey and found out that this was a big, unfilled need. Henry Ford, concentrating on mass-production and low prices, said, "They can have any color they want, so long as it's black!" General Motors listened to the prospective customers. Ford did not. For more than 50 years now, General Motors has been the largest auto producer in the U.S.!
We have a "market-driven" economy. The customer is king. By deciding where to spend his money, the customer casts his economic vote in favor of those who best fill his perceived needs, his wants, his desires.
A whole science of market research has evolved to help producers measure the market and predict what the consumer will buy. All this in order to find the needs so that the producers can fill them.
Billions are spent on consumer opinion polls, focus groups, product testing and trying to outguess the market. Thousands of companies are trying to figure out exactly which route the economic parade is going to take, so they can get there first and put their "lemonade stand" (or whatever) in place just before that economic parade comes their way.
The Internet has become a great tool for market researchers. They can get a consumer survey out in the morning and have answers back the same day! Turnaround time on surveys is cut to hours and days instead of weeks or months. Costs are low, no postage, no printing, folding and stuffing. Hit the button on the auto responder and invite 3,000 to take a new survey in seconds. Great response time! Great way to reach people in their target market population.
The only problem is developing a sufficiently large base of demographically qualified potential survey takers.
But for this, paid surveys have come along to fill the gap. Ordinary citizens like you and I can sign up for future surveys and get paid for our opinions. By putting it on a paid basis, they get volunteers in the numbers they need. And we get to develop another stream of income from taking surveys! Surveys that tell the survey makers where the needs are, what the preferences are. Because many people want to do something like what Bill Gates did, or avoid Henry Ford's mistakes, there are many, many surveys being taken...
And we get to help! And profit in the process! What a wonderful world we live in... (!)
About the Author
Jorge Chavez is an experienced business analyst at: surveysentinel.ya23.com To learn more about making money with paid online surveys visit: Paid Surveys To learn more about comparing paid survey companies, visit: Paid Survey Review
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