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Home > Arnold, Nitro - Not The Safe Choice For Volvo
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- Arnold, Nitro - Not the Safe Choice For Volvo
by Glady Reign. Last week, Volvo chose the team of Havas' Arnold and the independent Nitro to manage its global advertising business, which is estimated at $150 million. This transaction, which retains Volvo's interactive and direct duties, follows a 16-year run with Havas' Euro RSCG.
The review was led by Tim Ellis, the Goteborg, Sweden-based client's director of global advertising. The review started in Janua... products, articles, news
- Volvo Chose Arnold - Nitro for Future Ad Campaign
by Glady Reign. The auto industry is a competitive world and the money that car companies put into ad campaigns is a proof of that. These ads are great tools in promoting car brands. Volvo for example is believed to allocate $150 million for global advertising. This is a good investment for companies since through ad campaigns, consumers are informed of the strong selling points of their products. And in Volvo... products, articles, news
- Feeling Safe, Is No Longer An Option - Being Safe Is No Accident
by Tony Jackson. Highway Safety is a world of unrelenting transformation, and deaths as well as injuries are mounting. Yesterday's safety products and services are no longer meeting the demands of safely securing dangerous highway environments.
The US, unlike European countries, has overlooked the need for effective safety devices in vehicles to protect motorist against deadly accidents. New technology solutions... products, articles, news
- Old Or New - It's Your Choice
by David Atkin. Here's a question that I've been hearing a lot lately, should I get an old corvette, or a new one, the answer depends mostly on you, what do you want from the car, are you looking for the kind of torque that would make you suck your teeth down your throat, or is it the precision handling and higher top end that you like, these are the first two questions that you need to ask yourself, and the nex... products, articles, news
- Diesel Could Be The Fuel Of Choice
by Murad Ali. Nissan is working towards developing a diesel line of the Maxima somewhere around 2010. Other companies are also considering using diesel in their future car offerings. Unlike the cars of the past diesel engines have developed and progressed past what was offered in the old days. Diesel engines are now more fuel efficient, quiet and reliable than they ever were.
Diesel is now 25% to 35% more fue... products, articles, news
- BMW's Choice of Engine and Transmissions
by Anthony Fontanelle. Car companies such as the German BMW are always looking for ways to improve the performance of their engine and gear boxes.
It is a known fact that the auto industry is a dynamic one with car manufacturers coming up with more and more innovations as time goes by. It was not so long ago that vehicles produced are equipped with engines that are capable of producing only low power. But through con... products, articles, news
- Consumer Reports' Choice of Upscale Sedans
by Evander Klum. The ConsumerReports.org has once again embarked in a testing spree this time with the objective of helping consumers in choosing the best upscale sedans available.
Toyota's luxurious Lexus ES350 and the sporty Infiniti G35 -- though very different from each other have both found their way to the top the Consumer Reports' upscale sedans ratings. The sedans that were included in the $30,000 to $40... products, articles, news
- Volvo Trucks Releases Volvo FE in Australia
by Glady Reign. Auto manufacturers are known for their dedication to increase their reach in the global auto market. Not only car manufacturers but also companies producing trucks are looking to improve their popularity in different parts of the world. Volvo Trucks, the Swedish company which is currently the second largest manufacturer of buses and trucks in the world recently increased their offering in the A... products, articles, news
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